After the release of Baz Luhrmann’s “Elvis,” streaming of the Elvis Presley catalog surged significantly. To leverage this momentum, my team at Sony Music developed a comprehensive evergreen brand book and produced a wealth of fresh content.

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I designed new Spotify canvases and animated artwork for Elvis’s most popular tracks, along with lyric videos, social media content, and a range of digital advertisements inspired by his extensive discography, glamorous jewelry, and iconic style.

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Our efforts culminated in winning a CLIO Bronze Award for our integrated campaign in 2022.